Smartphone Lab Report Example | Topics and Well Written Essays - 5000 words

Smartphone - Lab Report Example one owners (or potential owners) are aimed at tracing the constantly varying preferences of the audience, and make corresponding changes in the construction, electronic stuffing, as well as applications. While leaders of the smartphone market set the tendency, the others have to trim the sales to the wind; nevertheless, everyone has to study the needs and preferences of the potential customers. Marketing Details. Problem Definition In accordance with the research by Bojei and Hoo (2012), the smartphone audience has increased essentially for the recent several years. The 2012 surveys show that almost half of the mobile consumers in the USA, Western Europe, and Australia own smartphones, and this amount is expected to reach 70% level in 2014. From the viewpoint of the profit share, the smartphone segment is essentially more profitable. Therefore, Apple Inc. holds up to 52% of the smartphone segment operating income. Samsung is featured with 29%. The key questions that the research is f ocused on are as follows: 1. What are the smartphone segment leaders 2. What are the key factors of the gadget popularity 3. What parameters are used for evaluating gadgets The key problem of the research is mainly based on defining the image of the audience. Since the growth of the smartphone segment is quite exceptional, it should be stated that the overall marketing study should not touch upon the communication aspect. This can be explained by the fact that smartphones are also used for shopping, leisure, navigation, sport activities, etc. For at least 20% of smartphone users, this gadget has become the primary way of internet access. In fact, the mobile phone segment study is not a novelty in marketing, since the surveys are arranged from the moment smartphones have become a mass... It is stated that the global phone market growth has decreased over the last two years. This is explained by the fact that the markets are highly penetrated, and the growth for the account of new customers can not compensate the growth decrease. Nevertheless, the smartphone segment of mobile gadgets tends to grow, and the aim of the current research is to evaluate and analyze the customers’ demands and needs in smartphones. Therefore, the current research is focused on the matters of studying the smartphone segment, and the key research effort is associated with studying the preferences of the audience. The data collection process involved filling out the questionnaire only, while data analysis required using additional sources for the proper interpretation of the primary data analysis. Proper analysis required marketing, economic, and industry data as a basis of the questionnaire analysis. Hence, the research was based on the actual researches, theories and patterns, and the outcomes of the qualitative research analysis will not be randomized as in case of pure studies. Considering the necessity to analyze the mass of statistical data, the research involved quantitative approaches as well. These are based on the SSPS data analysis, however, the number of respondents is not sufficient for proper statistic evaluation. This paper approves that the individuality of the customers is not considered in the research, however, some information was collected through personal communication.

Effect of Credit Crunch on Banking Sector in the UK Dissertation

Effect of Credit Crunch on Banking Sector in the UK - Dissertation Example 33 Figure 1.2: UK Banking Sector - Northern Rock Example 34 Figure 1.3: Business and Financial Services Growth Relative to Overall UK GDP Growth 35 Introduction The origin of the credit crunch was in the US in the year 2007. Several evidences proved that UK had also been affected due to the credit crunch (Ball & Et. Al., 2009). This report will analyse several aspects regarding the impacts of the credit crunch on the UK banking sector. General Statement The report will be dealing with the impacts of the credit crunch on the UK. It is a broad aspect hence the topic has been specified through restricting its focus only on the banking sector. Therefore, the prime research statement undertakes the analysis of the impact of credit crunch on the banking sector. Specific Statements In order to draw the ultimate findings of the research statements, the following specific statements will be evaluated ‘The Credit Crunch Explained’ ‘Credit Crunch — Banks Stop Lendingâ €™ ‘Banking Sector Timeline - From Credit Crunch to Present Day’ ‘Bankers Made 'Astonishing Mess'’ ‘UK Banking Regulation’ Requirement for Further Investigation The scope of study is huge as it encompasses the entire banking sector of the UK. Due to the constraint of time, it might not be possible to conduct an immense research. The study can be more concrete if increased number of real evidences could be included. Moreover, views of the managers or the finance managers of the banks in the UK can be taken into consideration to acquire the in-depth analysis of the topic. It is evident that the impact of credit crunch will not have similar implications to the big and small banks. Therefore, it can be stated that there is a further scope of investigating the differences of the impact in between the... The origin of the credit crunch was in the US in the year 2007. Several evidences proved that UK had also been affected due to the credit crunch. This report will analyse several aspects regarding the impacts of the credit crunch on the UK banking sector. The report will be dealing with the impacts of the credit crunch on the UK. It is a broad aspect hence the topic has been specified through restricting its focus only on the banking sector. Therefore, the prime research statement undertakes the analysis of the impact of credit crunch on the banking sector. The scope of study is huge as it encompasses the entire banking sector of the UK. Due to the constraint of time, it might not be possible to conduct an immense research. The study can be more concrete if increased number of real evidences could be included. Moreover, views of the managers or the finance managers of the banks in the UK can be taken into consideration to acquire the in-depth analysis of the topic. It is evident that the impact of credit crunch will not have similar implications to the big and small banks. Therefore, it can be stated that there is a further scope of investigating the differences of the impact in between the smaller and the bigger banks. The primary objective of the project is to determine the impact of the credit crunch in the banking sector of the UK. The concept of the credit crunch is related with the banking sector as it is based on the lending procedure. It indicates that basic concepts are needed to be conceptualised.